We are beyond excited to announce that the USPS have endorsed Thinking of You Week with a postmark that will print on all first class stamped mail during the month of September! We are so excited to partner with them on this project, delivering the Send a Smile message to literally millions of households across the USA!
Rubber Stamp Tapestry are helping spread the word about Thinking of You Week! They’re planning a video release each day before the official week and will be showing how to create a simple, yet lovely card with their handmade stamps. They’ve created a Thinking of You Page page on their website and will be posting on their social media pages!
Their website: pegstamps.com/thinking-of-you-week.html
Food for Thoughts Cards are an amazing greeting card company that donates a peanut butter and jelly sandwich to an organization to feed the hungry for every card sold!
For Thinking of You Week USA, Food for Thoughts have partnered with The Rebecca Collection in Bernardsville NJ – a store full of gorgeous home accessories and unique gifts!
They are planning an afternoon of giving back on Sat Sept 22 to encouraging people to send a card a day for the following week. With the purchase of each card, Food for Thoughts Cards will double their PB&J donation (donating the cash equivalent of TWO PB&J’s for every card sold). Donations will be made to the local Food Network of Somerset County.
Their mission is awesome and we’re very excited they are involved in Thinking of You Week USA!
Food for Thoughts Cards exists to spread good wishes and good will. We believe that sending a greeting card and fighting hunger can go hand-in-hand. A stamp. A sandwich. A smile.
The United States Postal Service is supporting Thinking of You Week with a postmark to be used during the month of September. We will post the design here as soon as it is unveiled.
A postmark is a postal marking made on a letter, package, postcard or the like indicating the date and time that the item was delivered into the care of the postal service. Every day the USPS delivers 493.4 million mail pieces! What a great way to spread the message and get more people sharing thanks, appreciation, and hellos during Thinking of You Week!
In an article published this summer by the Association for Psychological Science, the impact of sending a Thank You note was revealed as even more impactful than most senders believe it will be. In the study, documented by Amit Kumar and Nicholas Epley of Booth School of Business, The University of Chicago, it was discovered that the “pro-social” act of expressing gratitude is often undervalued.
Participants in three experiments wrote gratitude letters and then predicted how surprised, happy, and awkward recipients would feel. Recipients then reported how receiving an expression of gratitude actually made them feel. Expressers significantly underestimated how surprised recipients would be about why expressers were grateful, overestimated how awkward recipients would feel, and underestimated how positive recipients would feel.
Scientists believe that the gap between perception and reality when it comes to expressing gratitude could be holding some people back from reaching out. The documented evidence of positive outcomes from sharing gratitude could help motivate more people to write thank you notes.
Underestimating the value of prosocial actions, such as expressing gratitude, may keep people from engaging in behavior that would maximize their own—and others’—well-being.
Most people think of the British Invasion as occurring in the mid-
’60s — but in the stationery realm, the British have again brought
something wonderful to America: Thinking of You Week! This upcoming
Sept. 24-30 offers a chance for every card retailer to foster meaningful
connections through sending and receiving cards via this initiative. The
challenge for everyone: Send a card a day for a week.
No matter your role in the industry — card publisher, maker, retailer or
a player in an affiliated industry such as paper or printing — the Greeting
Card Association (GCA) urges you to get involved and promote this in your
community. Taking a cue from the British Greeting Card Association, who
has promoted the week since 2013, a free toolkit with materials including
informational flyers, customizable posters and even media templates is
available for anyone who is interested at thinkingofyouweekusa.com
The GCA suggests these ways for publishers and makers to promote
Thinking of You week:
• Send flyers with all orders shipped to retailers over the summer. A
logo can also be downloaded and integrated into invoices.
• Collaborate with a local retailer and/or select retail clients by
providing cards for in-store events.
• Organize an event with a local school, senior home/hospital or other
charitable or community organization.
• Publicize the Week via local media, on your website and your
social media channels. The UK GCA promotes hashtags like
• Send cards from inside your own company, and challenge your
employees to do so as well.
•Use cards that might otherwise be written off to support
The GCA proposes these additional steps for retailers:
• Organize an in-store card-writing event, or collaborate with
a local business such as a bakery or coffee or floral shop.
• Hold a card-making competition and display the winners.
• Make a Thinking of You display using posters from the
toolkit as well as appropriate product.
• Use the banner from the toolkit in social media and
• Reach out to local media for some press coverage!
• Hold a “buy three cards, get one free” promotion.
• Sell stamps in your shop.
• Set up a card-writing station, complete with books of
quotes for inspiration.
Our British counterparts provide plenty of ideas to really
make the week memorable. Lynn Tait, a UK publisher, teamed
up with a local schoolteacher and her class of 10-year-olds,
who each wrote a card to a resident in a senior living center.
The seniors were delighted and wrote back to “their” kid, and
the effort culminated with the kids going to meet their seniors.
Meanwhile, the UK GCA set up a booth in a busy part
of London with donated cards, donated pens and flyers.
Ultimately, the week is only as successful as those promoting it
— so start planning now!
This September, Ben the Rooster is creating a wave of happiness with elementary school students during Thinking of You Week.
Ben’s Letter Club is a free pen pal program for elementary school classrooms, and this September, members of the club will kick off the school year by celebrating Thinking of You Week.
The namesake of the club is Ben the Rooster, a pen pal for kids who uses the excitement of mail to encourage literacy, creativity, and friendship. During the school year, Ben writes postcards to his pen pals throughout the country. He tells a story about a recent adventure and prompts his friends to reply. Ben makes it easy to reply because he provides postcards, envelopes, and postage with each of his mailings. Students engage in conversation by drawing a picture on their postcard and writing a note on the back.
Since the 2016-2017 school year, Ben has written with over 1,500 students. Teachers incorporate Ben’s Letter Club into the language arts curriculum in order to practice reading comprehension, penmanship, and conversation.
This year’s schedule for Ben’s Letter Club begins with Thinking of You Week. In his letter to classrooms, Ben will encourage his friends to design a note for their parents. Ben will introduce Thinking of You Week to his pals and provide stationery for the celebration – postcards with space for unique artwork and loving messages.